THE NISSAN ROAD – UEFA Champions League

4 May, 2016

PROJECT DESCRIPTION

With the presence of the best football players in the world, Milan has the honor of hosting one of the most important football events the UEFA Champions League Final. In the heart of the city Sirius, in collaboration with TRO Group Ltd, worked closely with Nissan, one of the nine main sponsors.

Nissan created a giant, 1000 square meters, space located outside the San Siro stadium to welcome all the top client. They decided to call their sponsor village “The Nissan Road”, where a 50 meters long ledwall floor, becomes the protagonist and allowed the audience to have an immersive and engaging experience during the presentation of the cars.

DATE: May 2016
SERVICES: Technical production, logistics, coordination local staff.

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Author: Federica Radice

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